The task of the “MobyCon” platform is multidimensional and applicable to several business models. The primary ability of the platform is to enable the client to create geolocation-based services and to distribute multimedia contents to mobile devices of users. Not only does the client create and edit contents but also has a possibility to change design and settings of the mobile application itself, and therefore can change elements of the mobile device design (logo, colours, icons, element layout…), and functional elements – he can decide on functions for the mobile device application.
The user of mobile device with GPS has a possibility, reaching a specific location (anywhere in the world), to automatically receive content (text, audio, photo, video), created by a third party assisted by web application. The user has control over the application in a sense that he can filter which contents he wishes to receive and from whom.
Also, sub-applications have been integrated for map navigation, real-time tracking, multimedia content sending from mobile device to other users or popular services, communication (social network) with other users, and creation of private geolocation-based contents for other users.
Possibility of using this technology is very wide and global. In continuation we bring some examples of possible business models.
1. Tourist/nautical guide based on the “MobyCon” platform
Tourist guide example: a tourist walks through a destination and upon arriving before any place of significance (e.g. cultural monument, restaurant and similar) automatically receives an image and text related to this object, and also audio streaming, and if he wishes, the user may look at the photo gallery, video. In this case the author of contents and services might be a tourist community for this destination or a travel agency that sold the arrangement to the visitor. The guest also has a possibility to preview the map and find points of interest. Of course, the guest can also configure all application settings (e.g. turn off audio, etc.)
Nautical example: arriving at a certain location at sea sets off e.g. description of diving locations with image, text, audio and video…or description of destination the vessel is approaching with restaurant references and similar. Of course, there is also a general navigation map indexed for points of interest etc.
2. Tool for creating adventurous tourist arrangements
The platform enables creation of a completely new and original tourist products. The travel agency may for instance think through an arrangement “Travel into the Unknown” where a guest does not know where he is going, but receives information on details of his stay on the way. Thereby, arriving at a certain point he gets information on his prospective accommodation, restaurant he will be dining in, and even people he will meet, activities he will pursue…the imagination of the travel agency that authored the content is the only limit.
Of course, educative contents may also be done, resourcefulness in nature and so on.
3. Tools for creating adventures (game, teambuilding programme) in the real world
Possibility of creating adventures in the real world are also one of the abilities of this platform. Author of the content may be a travel agency, advertiser for the purpose of promoting his product (brand), marketing agency for its client, and a company dealing with design of GPS games or creating teambuilding programmes. Various treasure hunts or e.g. detective game versions can be implemented on the “MobyCon” platform very attractively and easily.
4. Tool for creating information services
Creation of “rich” information services on the MobyCon platform also represents an excellent business possibility for companies in that segment. E.g. distribution of various notifications, data, ads and information in real-time is enriched with multimedia content, and all this, of course, with a possibility of precise location targeting.
Whether the matter in question are city info. services, traffic or other services faced at end users.
5. Tool for creating marketing campaigns, promotion and distribution of ads
Notices and advertisements can also be placed on the “MobyCon” platform…e.g. in the event of approaching a store, a customer may be sent notifications about favourable sales, lowered prices, product promotion…In this case, the author of the content may be the store itself, marketing agency, etc.
On the part of mobile device user, a content filtering is enabled depending on individual interests. E.g. if the user wishes to receive information only related to sports equipment or similar.
6. Tool for professionals in the tourist and marketing sector
“MobyCon“ is a powerful platform that can open, to professionals in the tourist and marketing sector, a whole series of new ways to approach the individual user, as well as enable them to create completely new contents and services anywhere in the world in a very simple manner.
Platforms can also be branded (mobile device application) according to the user’s needs (author of the content), and its appearance and characteristics adjusted.
7. Creation of “social” products
One of the primary possibilities is the basic example of the Social Network product based on the “MobyCon“ platform, and it looks like this; the user of the mobile device arrives at a desired location and sends a specific content (text, image, video) to his friends on the network. The friends see the contents sent, as well as the exact location from which the user sent data. If they wish, the users (friends) may see the last recorded location of the designated user.
Also interesting is the part that can be done either from mobile phone or computer; specific locations are marked (selected) from which the other users (friends) will start to receive the default content. E.g., the user “marks” a location he knows his friend will visit. Arriving at this location, the friend will receive a message from the user with image and/or video, and if he wishes so, the user may receive notification that his friend has received his message. Entertaining and useful! Of course, this domain opens many additional possibilities and creation of original Social products. Integrated also is the possibility to send mobile postcards and video messages as well as connecting to other social networks, and so on.
