Creating a multimodal Central Holland
The region of Midden Nederland (Central Holland) wants 1,000 fewer cars on the road everyday. This goal has been developed through the Beter Benutten (Better Utilisation programme), which is uniting the Dutch national government, regions and private sector in reducing congestion over the next three years at the busiest bottlenecks across the country. Through measures such as more real-time information about congestion, building more bicycle highways and secure bike parking, the Dutch are aiming to create local solutions that decrease travel time and improve accessibility overall. A 20 percent reduction in congestion is the goal for 2014.
The Better Utilisation programme acknowledges that simply building more roads will not solve the problem but rather using a mix of measures to optimize transportation infrastructure - including roads, waterways, bike networks and public transport - at the busiest times is the way forward. Of course, it is one thing to talk about a truly multimodal transportation system and another thing to make that a reality. Mobycon has been working with the Province of Utrecht to take action.
Workshop: planning phase two
June 12-13, Consultant Liesbeth van Alphen led a two-day workshop to help stakeholders begin planning the second phase of this three-year programme. Liesbeth designed a workshop to help participants - from the private sector, province, local municipalities, public transport & road authorities - work systematically through the process of determining which bottlenecks to address and how. Through plenary sessions, research was presented about current regional bottlenecks and behaviour change. Through group work, participants began formulating ideas about target groups, key actors and solutions for specific bottlenecks. Through presentation of group work, the big picture became clearer. At the end of the session, Liesbeth prioritised solutions into a now-wow-how matrix to clearly review the overall outcomes of the two days.
The main outcomes of the workshop included deep insight into the current problems, awareness about the behaviour change process and solutions, realization about what additional analysis is necessary and an overview of potential measures and solutions. Best of all, some decisions about next steps were made.
More change ahead
Central Holland is a region to watch. Not only are challenges particularly acute - almost one third of all rural traffic jams in the country take place here - but the region has also demonstrated a forward-thinking approach to driving private-sector change that other Dutch regions are following. Utrecht has one of the largest concentrations of business of any Dutch city, and 20 of the largest businesses there have united to form U15. This group is working together on employer-initiated efforts to improve accessibility, creating projects related to parking, public transport and behaviour change. Keep checking back here for updates on Central Holland and the Better Utilisation programme.
For information about Mobycon's services related to co-mobility or encouraging sustainable mobility choices through partnership among employers, employees and government, contact Liesbeth directly. Liesbeth is an engineer, mobility consultant and trainer, who works at the Dutch and international levels.